Monday, November 16, 2009

Walking the Unseen Trail, Owning a Beer Company

After slogging through some Marketing and Econ readings for this week, I decided to take a break and catch up on a few of the blogs I follow. I came across a great article on Brazen Careerist (a community I highly recommend), which made me realize that one of the barriers I face in updating my blog regularly is trying to come up with topics that others might find interesting. Reading David's comments made me think back on why I started this blog, what the Unseen Trail means to me.

This is one of my favourite pictures, and somehow seems to capture the essence of what I mean by the Unseen Trail. A shaft of light illuminates a distant, unknown goal, but the way there isn't clear. Reaching that goal will be arduous and complicated, yet ultimately rewarding.

At this point in my MBA, I've reached a level where I've finally become comfortable with the current level of ambiguity I'm facing over my post-MBA plans. I've forced myself to do more research, and learnt a bit more about my options. I've also started to find areas of business that I enjoy and want to focus on, as well as ways of pushing myself further in those fields. The trail ahead is still hidden, but the journey is becoming a bit easier.

Moving away from philosophical musings, here's another amusing read I came across. It basically talks about how two ad agencies enable random people to collectively own Pabst Brewing Company. The idea is really pushing the boundaries of crowd sourcing and social media, something I've been studying and researching seriously for some time now. It also raises some interesting possibilities for companies to generate financing from alternative sources, or for non-profits for that matter (think Kiva for example).

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